Monday, September 15, 2014

Blog Tour: Life Discarded by @denaehaggerty #guestpost

Date Published:September 1, 2014
Why would a woman who has it all throw her life away? Morgan has the perfect life. She married the man of her dreams. Daniel is smart, gorgeous and successful. Everything she has always wanted in a husband and the father of her children. But he’s also domineering, overprotective and jealous. Is living with him enough to drive Morgan over the edge? Or does something more treacherous lurk beneath the façade? 


Guest Post

Creating an online presence

In today’s world where people live on their mobile devices and less and less people are reading books, it’s hard to be an author. In case you’re wondering how dire the situation is: 23% of Americans didn’t read one single book last year! Considering the fact that the number of books published has literally skyrocketed, how is a new author to make his or her presence known?
One of the most often repeated recommendations for marketing books (or anything else you sell online for that matter) is to build an online presence. In fact, you should build an online presence before your book is published (or your product is released). This sounds very confusing: how can you build an online presence around a book or product that is not yet released? It’s not as difficult as it sounds, but it is hard work – have no doubts about that.
First of all, let me be perfectly honest. I didn’t build an online presence based on my writing before my first book was published. Like most potential authors, I was confused as to how to market a book before it was finished and available to the public. I’m not ashamed to admit I was wrong.
My first book was published and, aside from my family and a few friends, nobody noticed! Although I’ve gone on to sell several hundred copies of that book, it’s only recently that the numbers have climbed. Why recently? Because I finally caught on to what an online presence was.
Let’s get started. Before joining any particular social media website, check out the various options and decide on the platforms (yes plural!) to which you can relate. You’ll need to spend quite a bit of time updating and running these platforms. If you want to keep the marketing part of your writing job manageable, limit the number of platforms you join. If you are already on these platforms, create a new identity just for your writing persona.
And once you’ve joined and uploaded your information, here are the rules to live or die by:
1.      Only join a social media website if you plan to use the platform. Nothing is more off putting than clicking on a profile that hasn’t been used more than once a year.
2.      Do not only promote your book and/or writing. Nothing turns off potential readers more than being constantly sold to.
3.      Engage with other people. Respond and re-post others often. In return, they will re-post your updates.
4.      Promote other authors. For example, I run a blog that includes book reviews and excerpts from other indie authors.
5.      You must have a website that is up-to-date. I would also recommend having a blog. Make sure you blog as often as you can.
6.      Don’t only update and participate in social media when you have a new release. It’s distasteful.
7.      Keep it professional. You’ll lose readers if you are constantly touting your political views with which they may not agree.

The most important thing to remember is to keep at it. It takes time and effort to grow followers, but once you have them you have a ready-made audience for your publishing news.

D.E. Haggerty was born and raised in Wisconsin but thinks she’s a European. After spending her senior year of high school in Germany, she developed a bad case of wanderlust that is yet to be cured. After high school she returned to the U.S. to go to college ending up with a Bachelor’s degree in History at the tender age of 20 while still managing to spend time bouncing back and forth to Europe during her vacations. Unable to find a job after college and still suffering from wanderlust, she joined the U.S. Army as a Military Policewoman for 5 years. While stationed in Heidelberg, Germany, she met her future husband, a flying Dutchman. After being given her freedom from the Army, she went off to law school. She finished law school and moved to the Netherlands with her husband and became a commercial lawyer for more than a decade. During a six month break from the lawyering world, she wrote her first book, Unforeseen Consequences. Although she finished the book, she went back to the law until she could no longer take it and upped stakes and moved to Germany to start a B&B. Three years after starting the B&B, she got the itch and decided to pull the manuscript for Unforeseen Consequences out of the attic and get it published as an e-book. Deciding that she may have indeed finally found what she wanted to do with her life, she went on to write Buried Appearances. After moving to Istanbul, she started on Life: Discarded , her third book. Between tennis, running, traveling, singing off tune and reading books like they are going out of style, she writes articles for a local expat magazine and various websites, reviews other indie authors’ books, writes a blog about whatever comes to mind and is working on her fourth book.

Twitter: @denaehaggerty

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