Business / Marketing / Women in Business
Date Published: 20 March 2023
Publisher: SMBMS Publishing
The ultimate, no-fluff marketing book for women in business.
Are you tired of throwing money at marketing that doesn’t work? Or are you confused about where to start with your marketing?
Marketing Launchpad is a must-have for any women who wants to transform her business from struggling to thriving through the power of strategic marketing.
Written with a focus on the unique needs of women in business, the easy-to-follow processes in Marketing Launchpad gives you everything you need to build a business that delivers the income and lifestyle you want.
In this ‘no-fluff’ book you’ll discover how to:
· Create your own, unique Marketing Launchpad and uniquely ‘you’ Strategic Plan
· Gain greater clarity of your niche, your offer, and your messaging
· Attract your ideal client through strategic content without coming across as pushy or “salesy”
· Stop wasting money and energy on marketing that doesn’t work so you can spend more time doing what you love
Marketing Launchpad is your ultimate fluff-free, step-by-step guide to map out your marketing strategy for every woman in business. Take your business to where you want it to be. Your way.
Marketing Launchpad is the book every woman in business should have on her shelf.
EXCERPT
Why marketing matters
Marketing matters because your business and
what you do in it matters. Without marketing, you can’t drive the growth that leads to
success. You can’t share your purpose with the world and help as many people as you can.
According to
the World Bank, the
economic cost of gender inequality globally amounts to USD
160.2 trillion because of
women experi- encing unequal access to education, employment, financial resources, power and opportunities to participate in decision-making in most societies. I am striving to help change these statistics using successful self-employment and business
ownership as the tool of choice.
I’m a
professional marketer. Helping women set up
their businesses is what I
do. All day. Every day.
During my marketing career, I’ve read hundreds of business and marketing books, and found very few
written by women for businesswomen. Women who deserve the success in business
overwhelmingly seen by men. Women
who want to market their business without being seen as
masculine and pushy—but also without the fluff. Smart women, who want to attract their ideal customer through the
right marketing strategies.
To grow a profitable company, you
need a
process in
place to
con- tinually attract more of your ideal client.
Successful marketing
strategy
To market your business successfully, there isn’t one
single magic formula that
applies across the board. How can there be? Every business owner
is different. Every
business’s clients are unique.
These
are the most common messages
I hear every day from new clients:
•
“Marketing is too hard.
I have no idea where
to even start.”
•
“My marketing doesn’t work.“
•
“I keep wasting money on marketing that doesn’t work.”
•
“I can’t attract my ideal client. I keep getting time-wasters.”
•
“Social media is a waste of time. No one buys from me.”
•
“I don’t need a niche, my products
can help everyone!”
•
“There are too many choices! Which marketing should I
do?”
And that’s where Marketing Launchpad comes in. It’s designed to show you how to market your products and services to your ideal
clients, to get the right results using the right strategies and the right messaging.
For you.
This book is not
a shortcut to getting rich quickly. If you’re looking for a bunch of hacks and tips for Facebook and Google
ads, this isn’t the place. Let’s face it, that type of advice would be outdated before the book was even published!
The advice and strategies in this book will set you
up for
marketing success for years to come. It will show you how to build
a solid platform for your business even beyond marketing.
About the Author
Racquel Collard is the founder of SMB Marketing Solutions, a company providing powerful marketing solutions to women in business. MBA qualified and a Certified Practising Marketer, Racquel shows female entrepreneurs and small business owners how to leverage the potential of a strategic marketing roadmap customised to their unique business needs.
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